In Naples, in the early 1900s, "Fefè" (the "Neapolitan Dandy") was a person with a particular attention to the care of clothing according to the dictates of the latest trends.

He walked along Via Chiaia, with straw hat Panama, stick and, to give himself a greater tone and stand out, the monocle with which he eyed the beautiful women, flaunting refined and polite ways. For him, the dress was definitely very important: jackets made to measure by the most skilled tailors, in which the detail was the center of attention.

Ironically playing with this figure, a fragrance with a great personality, persistent, designed for a man particularly attentive to the care and originality of clothing and accessories as important as the fragrance dynamic and refined at the same time.Panama Fefé contains the filter of originality of a person who doesn’t want to go unnoticed and that he only enchants with his perfume.